Crash Creative
Crash Creative - Chattanooga Web Design and Marketing
Over the past month, you might have noticed that in addition to the little green “Secure” lock and icon you notice on certain websites, Google browsers now have a red warning next to others. The determining factor in that secure vs. not secure notification is something called an SSL.
I know what you’re probably thinking: “What is an SSL, and do I need one?”
SSL stands for secure sockets layer — sites that have an SSL are prefaced with “https,” whereas those that do not begin with “http” (no s). SSLs encrypt, and thereby protect, information being transmitted through a website.
In years past, SSLs have been required only for websites that collect sensitive information, such as credit card numbers. For businesses who only collect basic information such as names and email addresses in web forms, SSLs haven’t really been necessary.
Starting in October 2017, however, Google Chrome began displaying a small “not secure” label in the same area where you notice the “secure” label on sites with SSLs. And if you don’t currently have “S” level security encryption, you’re not alone. It’s estimated that more than half of all websites didn’t before the “Not Secure” warning switch happened last month.
If all this news has you feeling a little anxious, don’t stress! That ominous red warning doesn’t necessarily indicate that your website is unsafe. It could, however, deter potential customers and negatively impact your search engine performance with Google and Firefox.
If you’re interested in heading any potential issues off at the pass, ask your hosting provider for assistance. SSLs are typically very affordable and offer peace of mind for business owners.
It’s important to note that SSLs aren’t a “set it and forget it” solution for your website’s security. They must be purchased, installed and maintained (usually annually).
At Crash, we can handle the installation and annual maintenance needed to obtain (and maintain) your SSL. So if you’re ready to give your website the “green light,” let us know. We’d be happy to help.
If you have questions about this or any other web/marketing service, contact us and let us know.
That ‘Not secure’ website warning decoded and explained
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